About Honest Ocean
We started on a beach in Kuta with a weighing scale.
Our two founders, Tom and Angus, had a simple idea — change the flow of ocean plastic waste in Southeast Asia.
Indonesia has some of the worst coastal plastic pollution in the world and, for years, very little infrastructure to deal with it. A good share of that plastic was exported there from Western countries. We did not think another clean-up would change that. A market would.
So we built a closed loop: pay people fairly to collect, sort and bale plastic in Lombok; recycle it to a standard European factories will accept; sell the resin; and put part of every sale back into the villages the plastic came from. Honest Ocean is the trading company. Honest MADE is the Indonesian entity that runs the hub, the collectors and the school furniture workshop.
Tom Jackson
Co-Founder & CEO · Lombok
Co-founder and CEO. Tom's background is in manufacturing, where he became interested in where the materials in a product actually come from. Ten years living and working on the ocean in Southeast Asia showed him the other end of that supply chain: the plastic washing up on the coastlines of Lombok.
He founded Honest Ocean to build a traceable recycled-resin supply chain from Indonesia to Europe, and Honest MADE, the community collection and manufacturing hub in Kuta, South Lombok, that feeds it. Based in Lombok, he leads materials, sourcing partners and supply.
Angus Fleming
Co-Founder & CFO · London
Co-founder and CFO. Angus spent over a decade in the insurance and property sectors, working for and with multinationals in the UK, South Africa and the US, including Marsh JLT Specialty in London. That's where he saw how fast sustainability requirements were moving up the corporate agenda.
When Tom introduced the Honest Ocean concept, the two began mapping the impact they could have for the environment, for local communities and for businesses adapting to a more sustainable world. Based in London, Angus leads contracts, payment terms, finance and customer onboarding.
Small team. Two continents. One supply chain.
Partnerships and growth in Singapore and Bali, sourcing and quality on the ground in Indonesia, contracts and finance in London.
Emily Deacon
Head of Growth · Bali, Indonesia
Leads growth, marketing and the partnerships pipeline for Honest Ocean across Europe and Southeast Asia. Founder of Earthos, a coaching practice for purpose-led founders, and a long-standing mentor in the Indonesian ocean-plastic community.
Inez Alsagoff
Partnerships · Singapore
Marine conservationist and partnerships specialist. Previously Partnerships Executive at Seven Clean Seas, working with brand partners through the milestone of 2 million kg of plastic recovered from the ocean. Environmental Studies, National University of Singapore; PADI Rescue Diver and intertidal guide.
Adiel
Material Sourcing · Indonesia
Sources and qualifies recycled resin from our partner recyclers across Indonesia and Southeast Asia — supplier audits, sample coordination and batch quality checks before material is allocated to a customer order.
- LombokHonest MADE hub, Kuta, South Lombok. Collection, sorting, baling and the furniture workshop.
- LondonHonest Ocean Ltd. Contracts, finance, customer onboarding.
- AntwerpMonthly delivery gateway for EU and UK orders and sample kits.
Want to see it? The hub is a 25-minute drive from Lombok’s airport. Buyers who visit tend to come back with their quality manager. Arrange a visit.
Try it on your machine first.
A 2.5 kg or 5 kg bag of the grade you are considering, with its material test report and a sample chain-of-custody certificate. You pay the courier, nothing else.
Prefer to talk first? Book a 20-minute call with Tom or Angus.